The Best Brand Names Have Two-Syllables

This likely is a pretty well known concept at this point, but back when I was in college (which may or mayn’t have been 10+ years ago), I wanted to start my own business. Here was the premise: a beer store specifically for college kids. Little background, I was the social chair of a frat… an academic frat (which is what I told my parents) in which most of our time we spent drinking. Anyway, we would spend hundreds if not thousands of dollars every weekend, getting beer, solo cups, ping pong balls, mixers, jello (K-Y and other), etc. It was always a pain in the ass, my goal was basically to create a beer store that had all of this stuff and catered towards frats and college kids. Low overhead, college friendly, convenient. Brilliant idea right?

Anyway I tried to figure out what I would name the store. This is how I came about my Two-Syllables theory. I realized that most of the most prominent and memorable brands all had two-syllables. It’s also common that longtail brands would also rebrand to two-syllables. Many of these brands weren’t even around when I came up with this:

Digital/Electronic	Retail/Food	Name Rebrand
Google	Walmart	Instagram to IG
Twitter	Costco	Dunkin Donuts to Dunkin
Facebook/Meta	Walgreens	Burger King to BK
TikTok	Target	Federal Express to FedEx
SnapChat	Nike	American Express to Amex
Apple	Starbucks	Restoration Hardware to RH
Netflix	Wendy’s	Weight Watchers to WW
Tesla	Subway	Hewlett Packard to HP
Sony	Chili’s	Walt Disney Company to Disney
Uber/Lyft	Costco	Buddy Book Club to BBC

The biggest outliers in this theory are Amazon, Coca-Cola, Microsoft (although ‘Windows’ is probably more prominent), McDonalds, and a bunch of others but let’s just pretend those don’t exists.  For the record I would have used the name “Seven’s”, that’s just a great name and number. Also CoVo™ fits the bill here.

So this is all to say, the reason we named our podcast Buddy Book Club is because it has… oh Jesus Christ. Well, we’re idiots and decided to make it 4 syllables. When we do a rebrand (read: say something super offensive and have to change our name) here are some new names we can go with:

Booksters

BookBuds

FunClub

FunBoys

BookBoys

ProudBoys

Now that these are listed out they are all trademarked, pretty sure that’s how that works. So no stealing them from us. Thank you for coming to my TED Talk.

Did we miss any? Got any good theories of your own, reach out to us!